A water mite has been named after Jennifer Lopez by a group of scientists who discovered the new species in Puerto Rico.

Biologist Vladimir Pesic said that the team decided on the unusual accolade as a token of gratitude to the singer for her hits such as “Ain't It Funny,” ''I Luh Ya Papi" and his all-time favourite, "All I Have".

"The reason behind the unusual choice of name for the new species is simple: J.Lo's songs and videos kept the team in a continuous good mood when writing the manuscript and watching World Cup Soccer 2014," Pesic told AP.

The scientists have grandly christened the mite Litarachna Lopezae, after the species was found in the coral reef of Mona Passage, the waters that separate Puerto Rico and the Dominican Republic. The Lopez mite was discovered at a depth of nearly 70 metres.

Lopez – who we trust is suitably flattered by the honour – is in good company. A series of high-profile figures have been honoured by having animals named after them; Mick Jagger has a well-known fossil group, a type of trilobite, named after him and Bob Marley was the name given to a marine parasite found in the Caribbean sea.

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Product placement is nothing new in movies or TV. Insert a fast-food logo or a certain car in a scene and you've made a subtle (or maybe not-so-subtle) pitch for the brand.

Now a group in South Florida is using the concept of product placement to market Miami. In this case, the product is the city itself.

And the placement is in a series of short fictional films, with various neighbourhoods serving as the backdrop for stories about out-of-towners discovering the destination.

The films, collectively called the Reel Miami Project, will be marketed online and through social media with the goal of promoting tourism.

Films for Miami Beach and Wynwood were released this week, with films featuring South Beach, Downtown Miami, Coral Gables and the Everglades set to follow.

Bacardi, the liquor company whose U.S. headquarters is located in Miami, is providing some of the financial backing. Each film will feature the company's signature rum, along with local business partners like hotels, restaurants and bars.

But because the movies tell a story and attempt to engage viewers the way a narrative film might, without a straightforward "buy this" or "visit us" message, creator and producer Frank Kelly says the project is more movie than ad. The focus is on storytelling, not story-selling. The brands, he says, are shown in a way that seems natural.

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